- ISBN 9780500516041
- 25.00 x 20.00 cm
- Flexibound PLC with flaps (no jacket)
- With over 500 colour illustrations
- First published 2011
‘Brilliantly conceived … not just Goude, but great’ – Harper’s Bazaar
One of the world’s most brilliant and unorthodox image-makers and one of advertising’s most sought-after stars
Goude has masterminded campaigns for Chanel, Perrier, Kodak and many others.
Published to accompany a major retrospective of Jean-Paul Goude's work at the Musée des Arts Decoratifs in Paris in 2011, this is the largest collection of his work ever seen (and many are seen here for the first time) – sketches, paintings, storyboards, elaborately staged photography, and documentation for stage and street shows.
From his days with Esquire magazine in New York to his most recent work for Galeries Lafayette, Paris’s best-known department store, Goude has surprised, provoked and delighted those who have encountered his work. He was Grace Jones’s Pygmalion, creating unforgettable images of her, from androgyne to cybersuper-woman to supreme diva.
600 colour illustrations here, including many working documents, from inspired doodles to final images that sparkle with creative vigour. Selected and arranged by Goude himself, they present a gallery of artworks that have redefined advertising, fashion and brand photography as we know them.
This book is a celebration of Goude’s creative zest and perfectionism. It will inform and intrigue all those concerned about the art of image-making, whether design professionals or simply those prepared to be delighted and entertained by chic, witty images that work.
Includes text contributions by Edgar Morin, George Lois, Jean-Paul Gaultier, Eric Troncy, Jérôme Sans.
Jean-Paul Goude is a modern legend in the world of commercial art. He worked as art director at Esquire magazine in New York in the 1970s, and famously choreographed the extraordinary 1989 Bicentennial Parade in Paris to mark the 200th anniversary of the French Revolution. He has worked at the forefront of advertising and illustration for over three decades.
Also of interest
The Goude Touch: A Ten Year Campaign for Galeries Lafayette
So Far So Goude
Typorama: The Graphic Work of Philippe Apeloig
Creative Advertising: Ideas and Techniques from the World’s Best Campaigns
Chanel: The Vocabulary of Style