Creating the Digital Experience
- ISBN 9780500518175
- 26.50 x 20.00 cm
- PLC (no jacket)
- With 150 illustrations
- First published 2015
‘Amasses a wealth of information and expertise to offer a working framework for any project’ – New Design
Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. Mobile apps are more important than ever before, and interactive touchpoints and billboards are everywhere: the interface is now the brand.
This practical guide steers you through the process of digital brand design in five key phases:
• discovering a demographic
• defining an action plan
• designing an interface
• delivering a quality product
• distributing the design to the marketplace
A wealth of documentation and diagrams will show you how to build a solid framework for any project, so you can stay true to the brand strategy while remaining flexible enough to incorporate change and creativity.
Informed and practical, and packed with real-world examples, case studies and interviews with experts from leading brands and interactive agencies, this lively book is crucial reading for anyone involved in the design of interactive brands.
Setup: 1. Briefing the Team; 2. The Team; 3. Project Planning; 4. Technology
Process: 1. Workflow Models; 2. Branded Interaction Design Process
The Analysis Phase
Define: The Strategy Phase
Design: Concept and Design
Deliver: Documentation and Production
Distribute: Rollout BIxD & Progression
Marco Spies is a director and strategic consultant who has created digital branding and interactive media for global brands, including Adidas, T-Mobile and Nintendo. He is the co-founder of think moto, a digital strategy and design agency based in Berlin.