Branded Interactions

Branded Interactions

Creating the Digital Experience

  1. Marco Spies
  • ISBN 9780500518175
  • 26.50 x 20.00 cm
  • PLC (no jacket)
  • 360pp
  • With 150 illustrations
  • First published 2015
‘Amasses a wealth of information and expertise to offer a working framework for any project’ – New Design

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. Mobile apps are more important than ever before, and interactive touchpoints and billboards are everywhere: the interface is now the brand.

This practical guide steers you through the process of digital brand design in five key phases:
• discovering a demographic
• defining an action plan
• designing an interface
• delivering a quality product
• distributing the design to the marketplace

A wealth of documentation and diagrams will show you how to build a solid framework for any project, so you can stay true to the brand strategy while remaining flexible enough to incorporate change and creativity.

Informed and practical, and packed with real-world examples, case studies and interviews with experts from leading brands and interactive agencies, this lively book is crucial reading for anyone involved in the design of interactive brands.

Setup: 1. Briefing the Team; 2. The Team; 3. Project Planning; 4. Technology
Process: 1. Workflow Models; 2. Branded Interaction Design Process
    The Analysis Phase
    Define: The Strategy Phase
    Design: Concept and Design
    Deliver: Documentation and Production
    Distribute: Rollout BIxD & Progression

Marco Spies is a director and strategic consultant who has created digital branding and interactive media for global brands, including Adidas, T-Mobile and Nintendo. He is the co-founder of think moto, a digital strategy and design agency based in Berlin.