Coming into Fashion

Coming into Fashion

A Century of Photography at Condé Nast

  1. Nathalie Herschdorfer
  2. With contributions by Sylvie Lécallier
  • ISBN 9780500544174
  • 30.50 x 25.50 cm
  • Hardback
  • 296pp
  • 208 Illustrations, 103 in colour
  • First published 2012
‘Breathtaking images … A wonderful reminder that behind all the tantrums and egos, fashion and photography make the perfect marriage of two inspirational art forms’ – Daily Mail
‘The mark of a truly great fashion photograph? When it makes you shiver … this new book shows the most sublime from the past 100 years. … contemplating these pictures leaves your mind free to wonder over the extraordinary swings in the representation of women that have taken place through our recent history’ – The Sunday Telegraph

Accompanying a major international exhibition, Coming into Fashion 
features over 200 photographs by 86 of the great fashion photographers of the last 100 years at the outset of their distinguished careers.

Coming into Fashion sample spread

Fashion photographs – glamorous, provocative, beautiful, accomplished, magical – have always been associated with some of the most famous names in the history of photography, such as Cecil Beaton, Irving Penn, Helmut Newton and Mario Testino.

Edward Steichen took what were probably the first fashion photographs in 1911 and since then the most distinguished practitioners have turned fashion photography into an art form. For many it was the editors and art directors at Condé Nast, such as Edna Woolman Chase, Diana Vreeland and Alexander Liberman, who launched their careers.

With unprecedented access to the Condé Nast archives in New York, Paris and Milan, the photography historian Nathalie Herschdorfer has gathered original prints as well as pages from the actual magazines to provide a unique opportunity to see the work of over eighty photographers right at the outset of their careers.

See the full list of photographers

The book also features essays by Olivier Saillard, Director of the Musée Galliera, Paris, and Sylvie Lécallier, Head of the Photography Collection at the Musée Galliera, together with an exclusive interview with Franca Sozzani, Editor-in-Chief of Vogue Italia.

Click to read about the authors