The Complete Guide to Creating, Marketing and Selling
- ISBN 9780500290460
- 22.70 x 20.50 cm
- Flexibound PLC (no jacket)
- Illustrated in colour throughout
- First published 2012
Packed with step-by-step tutorials and interviews with professional font designers, Digital Fonts is a comprehensive and practical guide that explores every aspect of the font creation process, from sketching initial letterforms to mastering the font creation software packages Fontlab and Fontographer.
Significantly, this book is also the first of its kind to address the important issue of how designers can best market and sell their fonts, and includes advice on copywriting and working with foundries, as well as how designers can set up their own foundries.
Throughout the book, screen grabs and illustrated diagrams accompany clear, accessible and step-by-step text, clarifying every process and arming readers with all the essential information they need.
Interviews with professional font designers and foundry owners provide an insight into their working processes, while accompanying portfolios demonstrate a wide range of inspirational font styles.
Alec Julien, font creator and graphic designer started his own font foundry in 2007, and has since published over 50 font families, which he sells via MyFonts.com and Fonts.com. Alec has published typography articles online on his own blog and on the renowned iLoveTypography.com, touching on a wide range of topics, from practical matters of font creation, to ligatures in graffiti.