Fashion China

Fashion China

  1. Gemma A. Williams
  2. Foreword by Hung Huang
  • ISBN 9780500291641
  • 22.80 x 17.70 cm
  • Flexibound with flaps
  • 256pp
  • 286 Illustrations, 253 in colour
  • First published 2015

Chinese fashion is the next big thing in Asia and in the West; this book is the first to introduce the country’s hottest talents, as chosen by an expert jury of fashion insiders

Fashion China

‘A showcase of the hottest design talent working in China today … Williams is not only raising awareness of Chinese fashion in the West, but also inside the mainland, a market that hitherto has shown a preference for international brands’– smcp.com
‘An accessible and unique introductory guide to Chinese fashion today’– Elsewhere
‘Snap up your copy and prepare to expand your style horizons’ – PigeonsAndPeacocks.com

In recent years, a newfound creative confidence has taken root in the Chinese fashion industry, driven by a generation of designers keen to make their mark at home and abroad.

Fashion China is the first illustrated book to survey this creative surge, showcasing the work of forty-one outstanding contemporary designers and labels, with some based in mainland China and some in the West.

Interviews with each designer cover their training, inspirations, motivations, outlook and how they understand their work in the global fashion industry, while over 350 illustrations capture the cutting-edge designs that make Chinese fashion unique, from opulent couture to avant-garde minimalism, bold patterning and street-style chic.

Supermodel Liu Wen, Harper’s Bazaar China stylist Lucia Liu, top fashion photographer Chen Man and editor Karchun Leung have together chosen and endorsed the designers included in the book, which is a must-read for all students of fashion and design, industry buyers and fashion enthusiasts.

Gemma A. Williams is a freelance fashion curator and former Curator of the Fashion Space Gallery, London College of Fashion.