- ISBN 9780500238509
- 21.00 x 16.80 cm
- With 120 colour and black and white illustrations
- First published 2008
‘Witty, playful reflections on modern life’ – The Independent
‘A fantastic book of novel ideas from more than a hundred creative minds’ – i–D
‘A good formula for a book should result in pleasure for the reader. Hans Ulrich Obrist … has succeeded in this’ – Blueprint
'Some of the formulas are a bit impenetrable, others just completely bonkers, but as a collection it really works. A great book to dip in and out of' – Grafik
Imagine if the whole of life were reducible to
a single formula. The results are not just unexpected but
as wild, as weird and as wonderful as life itself …
Fun, quirky and sophisticated, more than a hundred of the most creative and original minds of our time – from art, science, mathematics, architecture, design, literature and sociology – give us their personal and enterprising, or visionary, or inventive, or just deliriously delectable formulas for contemporary life …
… Damien Hirst's colour wheel; 'sex x technology = the future' by J.G. Ballard; Gilbert & George's injunction to ban religion;
a distillation of Darwinian theory from Richard Dawkins; Olafur Eliasson's x and y axis; Peter Saville's sketched diagrams; Louise Bourgeois's conviction that there's no logic in love …
Look here for some novel answers (and many new questions and possibilities) in a 100% addictive book!
Hans Ulrich Obrist is Co-Director of the Serpentine Gallery. He is the author of numerous books, including The Words of Gilbert and George, also published by Thames & Hudson.