Graphic Design

World of Art

Graphic Design

A Concise History

  1. Richard Hollis
  • ISBN 9780500203477
  • 21.00 x 15.00 cm
  • Paperback
  • 232pp
  • With over 800 illustrations, 29 in colour
  • First published 2001
  • See more books in theWorld of Art Series
‘Essential and affordable reading for students, designers and historians … considered, well-informed and imaginative’ – The Eye
‘The best introduction [to the subject] yet written’ – i–D

This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television and electronic media, and the effects of technical innovations such as photography and the computer.

A new final chapter in this revised edition covers the international developments and leading practitioners in graphic design in recent years, exploring the revolutionary impact of digital technology.

With over 800 illustrations fully integrated with the text, this indispensable account is uniquely clear, comprehensive and absorbing.

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