Graphic Design Theory

Graphic Design in Context

Graphic Design Theory

  1. Meredith Davis

Graphic Design in Context is a vital new series of books focused on the needs of contemporary students of graphic design

This is the first comprehensive introduction to the theory of graphic design

See the complete contents page

Graphic Design Theory

Many years’ experience teaching graphic design students enable the author to explain complex theories with total clarity and topics here include: communication models; visual representation as a system of 
signs; cognitive approaches to design; modernism and post-modernism; and the social, cultural and material contexts of contemporary design.

Graphic Design Theory

The book encourages students to evaluate design work critically, and to use theoretical frameworks to enhance their studio practice in order to improve their work and embark on a successful career.

Lucid, absorbing and elegantly written, this is an essential text for all students of graphic design theory but will also be important reading for anyone investigating ideas about audience, context and history as part of their graphic design work.

Meredith Davis is Professor of Graphic Design and Director of Graduate Programs in Graphic Design at North Carolina State University, where she has taught since 1989. For ten years she was Chair of the Department of Graphic Design. She is a former director of the American Institute of Graphic Arts, the Graphic Design Education Association and the American Center for Design.

Also of interest
Typography Theory Graphic Design in Context series
Graphic Design School: A Foundation Course for Graphic Designers
    Working in Print, Moving Image and Digital Media

The Thames & Hudson Dictionary of Graphic Design and Designers World of Art series
    ‘Covers everything from airbrush to Hermann Zapf’ 
– Communication Arts
Graphic Design Before Graphic Designers