- ISBN 9780500290491
- 27.00 x 21.00 cm
- 260 Illustrations, 188 in colour
- First published 2012
- See more books in theGraphic Design in Context Series
This is the first comprehensive introduction to the theory of graphic design
See the complete contents page
Many years’ experience teaching graphic design students enable the author to explain complex theories with total clarity and topics here include: communication models; visual representation as a system of signs; cognitive approaches to design; modernism and post-modernism; and the social, cultural and material contexts of contemporary design.
The book encourages students to evaluate design work critically, and to use theoretical frameworks to enhance their studio practice in order to improve their work and embark on a successful career.
Lucid, absorbing and elegantly written, this is an essential text for all students of graphic design theory but will also be important reading for anyone investigating ideas about audience, context and history as part of their graphic design work.
Meredith Davis is Professor of Graphic Design and Director of Graduate Programs in Graphic Design at North Carolina State University, where she has taught since 1989. For ten years she was Chair of the Department of Graphic Design. She is a former director of the American Institute of Graphic Arts, the Graphic Design Education Association and the American Center for Design.