New Horizons


A Century of Poster and Advertising Design

  1. Alain Weill
  • ISBN 9780500301166
  • 17.70 x 12.50 cm
  • Paperback
  • 160pp
  • Illustrated in colour and black and white throughout
  • First published 2004
  • See more books in theNew Horizons Series
‘Boasts more text and images than its dimensions would suggest … plots the journey from experimental type design to the impact of the internet … a very useful and informative resource’ – Creative Review

It was in the early 20th-century renaissance of the decorative arts that modern graphic design was born, art made to serve the global expansion of business and industry.

Alain Weill traces the history of commercial imagemaking and typography in Europe and the United States, from the earliest poster artists to the radical avant-garde influences of Dada and Constructivism, De Stijl and the Bauhaus, from the political and social consciousness of the 1960s to the digital age.

With an extremely readable text, hundreds of colour illustrations and additional documents by distinguished authors on 'Early Writings on Graphic Design', 'Advertising: The Mother of Graphic Design' and 'The Future of Graphic Design?', this is a treasure trove for students and practising artists and designers.