Greetings from Retro Design

Greetings from Retro Design

Vintage Graphics Decade by Decade

  1. Tony Seddon
  • ISBN 9780500241479
  • 24.60 x 19.00 cm
  • Hardback without Jacket
  • 224pp
  • Illustrated in colour throughout
  • First published 2015

A lively history of graphic design in the 20th century: a great source of inspiration for all designers

‘Offers a wealth of stunning imagery that proves, if anything, how brilliant original works that have often spawned some less brilliant imitators really are’ –

Designers are often asked to evoke styles from the past. But just what makes a true 1950s look, as opposed to a 1930s or 1940s look? Here is a lively survey of graphic design’s development over the course of the 20th century.

Greetings from Retro Design
Greetings from Retro Design

The book is introduced by a series of illustrated timelines highlighting the century’s movements, visual trends and technological breakthroughs, with pointers towards influences from other fields such as politics, technology and architecture. Ten chapters follow, each devoted to one decade.

Thorough and vibrantly illustrated analyses of its key styles are augmented by profiles of its most influential graphic designers, from Herbert Bayer and A. M. Cassandre through Alvin Lustig and Paul Rand to Tibor Kalman and David Carson.

Information about the typefaces and colour palettes that defined each decade, and step-by-step guides to recreating key looks and styles using modern software, are also included.

Tony Seddon is a designer, art director and writer. He has authored and co-authored five books, most recently Thou Shall Not Use Comic Sans: A Designer’s Almanac of Dos and Don’ts.