How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world
- ISBN 9780500518267
- 25.40 x 24.50 cm
- With 592 illustrations in colour and black and white
- First published 2015
‘Stunning work throughout’ – Typetoken
Logos, packages, signs, publications, websites:
we are surrounded by graphic design
Where does it come from?
Why does it look that way?
What is it supposed to do?
This is the first career monograph from graphic designer Michael Bierut. Using examples from a portfolio spanning five decades, he provides the answers, describing three dozen projects from start to finish, with insights into the creative process, his working life, his relationship with clients, and the challenges that any creative person faces in bringing innovative work into the world today.
Michael Bierut is a partner in the New York office of the international design consultancy Pentagram. Bierut began his career with the legendary designer Massimo Vignelli. In over 35 years of practice, he has worked for every kind of client imaginable, from professional football teams to academic research laboratories. He was elected to the Art Directors Club Hall of Fame in 2003 and was awarded the profession’s highest honor, the AIGA Medal, in 2006. Two years later, he was named winner in the Design Mind category of the Cooper Hewitt National Design Awards. A teacher at the Yale School of Art and a co-founder of the Design Observer website, Bierut is the author of Seventy-nine Short Essays on Design and the co-editor of the five-volume series Looking Closer: Critical Writings on Graphic Design.