Keep Britain Tidy

Keep Britain Tidy

And Other Posters from the Nanny State

(Includes over 40 free detachable posters)
  1. Hester Vaizey
  • ISBN 9780500291405
  • 31.70 x 24.00 cm
  • Paperback
  • 94pp
  • 48 Illustrations, 48 in colour
  • First published 2014

Using slogans and eye-catching graphics the postwar British government tried to influence everything from the jobs people did to what they ate and drank, how they saved their money and behaved on the road

‘Clever, colourful, creative … entertaining … a fascinating piece of social history and a chronicle of changing graphic styles’ – Saga
‘Splendid … collected together, they document a vanished age’ – The Spectator
‘Compelling … a fascinating insight into the attitudes of the time’ – Aesthetica
‘Brilliant … a fascinating insight into British social history and postwar propaganda’– Absolutely West
‘Whatever your political position on the “nanny state”, the posters in 'Keep Britain Tidy' provide a fascinating glimpse of postwar British culture’– Eye Magazine

Keep Britain Tidy

'Life is Better on the Land’
‘Don’t Ask a Man to Drink and Drive’
‘Be Really Cool, Man, Save’
‘Clunk Click Every Trip’

Over forty of these posters, produced in the period c.1945–75, have been selected from an extensive collection in The National Archives and are published here in a handy detachable format.

• See 'The curious world of public information posters' in

Hester Vaizey is Director of Studies in History at Clare College, Cambridge, and also acts as Publishing Co-ordinator at The National Archives. Her book Surviving Hitler’s War: Family Life in Germany, 1939–1948 was shortlisted for the Women’s History Network Prize and won the Fraenkel Prize for Contemporary History in 2009.