New Retro

New Retro

Classic Graphics, Today's Designs

  1. Brenda Dermody
  2. Teresa Breathnach
  • ISBN 9780500288467
  • 25.40 x 21.70 cm
  • Paperback
  • 240pp
  • 655 Illustrations, 588 in colour
  • First published 2010
‘As interesting as it is pleasing on the eye’ – Coolermag

NOW IN PAPERBACK!

Reinterpreting the past never goes out of fashion …

New Retro is two books in one, a concise history of graphic design and an astute selection of contemporary work that makes great use of past inspiration.

In a climate oversaturated with slick technologically driven imagery, there has been a return to familiar imagery and typography, particularly from the 20th century. Drawing on classic examples from the history of graphic design, New Retro shows how the past can be updated to the needs of today.

The book is organized into three distinct parts:
• an introduction to retro design and when it is appropriate to the brief
• an historical survey of graphic design including timelines of key figures, movements and pieces that illustrate the evolution of important styles
• a large portfolio section showcasing the best international design produced in recent years and presented by application: editorial, packaging, identity, promotional, typography and type design.

New Retro is an essential reference book and will prove invaluable to students, for whom much of the book’s content will be entirely new, and to design professionals, who are always looking for inspiration from the past.

Written and presented by two design professionals with an in-depth knowledge of international graphic design, the insightful and informative texts and handsome layouts make New Retro an invaluable resource.

About the authors:
Brenda Dermody practises as a designer and is also a lecturer at the Dublin Institute of Technology. She is an active member of the International Society of Typographic Designers.
Teresa Breathnach has taught history of design at the Institute of Art, Design and Technology, Dun Laoghaire, the National College of Art and Design and the Dublin Institute of Technology.

See an interview with Brenda Dermody and Teresa Breathnach in our Authors Section