The Art Director's Handbook

The Art Directors' Handbook of Professional Magazine Design

Classic Techniques and Inspirational Approaches

  1. Horst Moser
  • ISBN 9780500515730
  • 32.00 x 24.50 cm
  • PLC (no jacket)
  • 296pp
  • With over 1000 colour illustrations
  • First published 2011
‘If you have even the slightest interest in magazines and their design, you should buy this book’ – Creative Review
‘Thames & Hudson can pat itself on the back for this definitive guide to newsstand aesthetics, featuring many classic techniques and inspirational approaches … anyone involved or interested in mag design should get their mitts on it’ – Computer Arts
‘Accessible and practical … a great book for students’– Blueprint

What makes a magazine into a design classic? How can timeless ideas be incorporated into an ever-changing contemporary context?

While many books on editorial design simply illustrate great work, this book, now updated with a new chapter and revised illustrations throughout, presents a huge range of examples from an amazing collection of international magazines and uses them to illustrate the principles of classic editorial design.

With over 1,000 colour illustrations, it is an inexhaustible source of inspiration for students and professionals, and an essential and authoritative guide for anyone involved in magazine design.

Contents include:
• Theoretical Foundations
• Practical Foundations
• Covers
• Logos
• Inside Pages: Introduction to Inside Layout; How Not to Get Started; Typography; Explanatory Illustrations; Types of Page; Themes; Spine Design

Horst Moser is a graphic designer, art director and principal of
Independent Medien-Design in Munich, Germany, specializing in editorial design for magazines and books as well as corporate design.