Visual Creativity
Inspirational Ideas for Advertising, Animation and Digital Design
Mario Pricken
Designed by Christine Klell
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Mario Pricken’s previous book , sparked the imaginations of countless advertising, marketing, media and design professionals. Now Visual Creativity goes one step further.
This practical handbook is packed with tips and techniques designed to create whole new worlds of visual ideas. Top creatives from the fields of advertising, film, photography, computer animation and game development will find a wealth of exercises and methods at their fingertips that will help them hone their creative capabilities, produce inspirational ideas and think in new directions.
Interviews with industry names such as Ben Snow of ILM and Daniel Kleinman give an insider’s perspective of the strategies and sources of visual creativity, while their methods are vividly illustrated with hundreds of full-color images from the world’s best idea-makers.
Mario Pricken is a creative director and consultant who trains creative teams from advertising agencies, marketing departments and the entertainment industry. He has written widely on his innovative techniques, including his acclaimed book Creative Advertising, also published by Thames & Hudson.
Also of interest:
Creative Advertising
Ideas and Techniques from the World’s Best Campaigns
Advertising: New Techniques for Visual Seduction
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|  |  | | | | ISBN 0500511667 | | ISBN-13 978-0500511664 | | | | 29.0 x 25.0 cm | | Hardback | | 232pp | | 817 illustrations, 794 in colour | | First published 2004 | | | | £35.00 | | | |  | | | | 
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