Wally Olins. On B®and.
Wally Olins
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| ‘Wally tells it how it is...a man who knows his stuff and refuses to mince his words’ | | – Blueprint |
| ‘This is a tour de force from the world’s leading authority on branding. A sheer pleasure to read’ | | – Professor Anthony Hopwood, Dean, Saïd Business School, Oxford |
| ‘Wally Olins has his bullshit detector set permanently to maximum. He is a brilliant, merciless, witty deflator of corporate incompetence, management by wishful thinking, and meaningless mission statements. He is also a subtle and original thinker with a natural gift for helping us understand how things work’ | | – Deyan Sudjic, Editor, Domus |
Branding has now moved far beyond its commercial origins, and consumer response has entered uncharted territory.
Wally Olins describes the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer is vital for commercial success. This is an essential book for everyone in advertising, marketing and business who needs to know why the most successful brands in the world triumph by making insiders believe in them – and consumers buy into them.
Wally Olins is Chairman of Saffron Brand Consultants.
Also of interest:
Graphics: A Century of Poster and Advertising Design
AGI: Graphic Design Since 1950
Creative Advertising
Why Not Associates? 2 |
|  |  | | | | ISBN 0500285152 | | ISBN-13 978-0500285152 | | | | 22.9 x 16.6 cm | | Paperback | | 256pp | | 55 illustrations | | First published 2004 | | | | £12.95 | | | |  | | | | 
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