Formulas for Now
Compiled by Hans Ulrich Obrist
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| ‘Witty, playful reflections on modern life’ | | – The Independent |
| ‘A fantastic book of novel ideas from more than a hundred creative minds’ | | – i–D |
| ‘A good formula for a book should result in pleasure for the reader. Hans Ulrich Obrist … has succeeded in this’ | | – Blueprint |
| 'Some of the formulas are a bit impenetrable, others just completely bonkers, but as a collection it really works. A great book to dip in and out of' | | – Grafik |
Imagine if the whole of life were reducible to
a single formula. The results are not just unexpected but
as wild, as weird and as wonderful as life itself …
Fun, quirky and sophisticated, more than a hundred of the most creative and original minds of our time – from art, science, mathematics, architecture, design, literature and sociology –
give us their personal and enterprising, or visionary, or inventive, or just deliriously delectable formulas for contemporary life …
… Damien Hirst's colour wheel; 'sex x technology = the future' by J.G. Ballard; Gilbert & George's injunction to ban religion;
a distillation of Darwinian theory from Richard Dawkins; Olafur Eliasson's x and y axis; Peter Saville's sketched diagrams; Louise Bourgeois's conviction that there's no logic in love …
Look here for some novel answers (and many new questions and possibilities) in a 100% addictive book!
See the full list of contributors
See the article about 'Formulas for Now' in The Independent
Hans Ulrich Obrist is Co-Director of the Serpentine Gallery. He is the author of numerous books, including The Words of Gilbert and George, also published by Thames & Hudson.
The formulas above are by
George L. Legendre + Asa Nilsson, Benoit Mandelbrot,
Louise Bourgeois and Stewart Brand
Also of interest:
The Words of Gilbert & George by Hans Ulrich Obrist
Signs, Symbols and Ciphers
At the Edge of Art |
|  |  | | | | ISBN 0500238502 | | ISBN-13 978-0500238509 | | | | 21.0 x 16.8 cm | | Hardback | | 160pp | | With 120 colour and black and white illustrations | | First published 2008 | | | | £12.95 | | | |  | | | | 
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