John Hegarty is one of the world’s most famous advertising creatives and founding partner and Worldwide Creative Director of Bartle Bogle Hegarty (BBH)
'Hegarty On Advertising' videos
A book that no creative should be without – Hegarty on Advertising contains more than four decades of wisdom and insight from one of the world’s leading advertising men. The book is packed with anecdotes and insights, from advice on the elements of advertising, pitching and the effects of new technology, to the personal story of John Hegarty’s career from his early days at Saatchi and Saatchi and the global force that is Bartle Bogle Hegarty today.
See below for some of BBH’s most famous campaigns, including Levi Strauss' iconic 'Laundrette' and the runaway success of the Yeo Valley rap in 2010, as well as an interview with the man himself.
John Hegarty talks wine, his knighthood, and the future of advertising with Michael Conrad of the Berlin School of Creative Leadership (click here for Part 2)
Audi - Vorsprung durch Technik (as they say in Germany), 1983
Bartle Bogle Hegarty's viral advert for graduate recruitment, 2008
Barclaycard - Rollercoaster, 2010
Boddingtons - Cornetto, 1992
Levi's - Laundrette, 1985
Levi's - Flat Eric, 1999
Lynx - Getting Dressed
Robinsons - Be Natural, 2009
Yeo Valley - Rap, 2010