{"product_id":"creative-advertising","title":"Creative Advertising","description":"Entertaining and inspirational, \u003ci\u003eCreative Advertising\u003c\/i\u003e is a 'must have' for all designers, art directors, copywriters, and students of advertising - in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification.\u003cbr\u003e\u003cbr\u003eUnravels the creative processes behind some of the most original and effective campaigns of recent years, showcasing over two hundred examples of international advertising from media including magazines and billboards, television, cinema and the Internet.\u003cbr\u003e\u003cbr\u003eHighlights different methods for creating original and unforgettable advertisements, from finding the elusive 'big idea' to re-working classic techniques. Covers award-winning work from some of the biggest and most influential names in the industry, alongside exciting young agencies. All brilliantly demonstrate a fascinating range of approaches including\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003cbr\u003eo Ways of visualizing concepts\u003cbr\u003e\u003cbr\u003eo The art of illusion and paradox\u003cbr\u003e\u003cbr\u003eo Using metaphor and analogy\u003cbr\u003e\u003cbr\u003eo Deploying shock tactics and humour\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIncludes interviews with international professionals, providing unique insights into the working practices of top creatives.","brand":"Thames and Hudson Ltd","offers":[{"title":"Default Title","offer_id":48764304228629,"sku":"9780500287330","price":29.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/0503\/0165\/products\/9780500287330_std_creative-advertising.jpg?v=1696324226","url":"https:\/\/www.thamesandhudson.com\/products\/creative-advertising","provider":"Thames \u0026 Hudson","version":"1.0","type":"link"}