Noodoll is a contemporary character-led design brand based in East London. Noodoll began as an illustrated book featuring a cast of monsters who were made from rice and noodles. Now Noodoll has developed into a line of imaginative products featuring stationery, gifts and soft toys. Their products can be found in The London Graphic Centre, Foyles, Tate Modern, Centre Pompidou and over 400 other outlets worldwide.
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