Coming into Fashion

A Century of Photography at Condé Nast

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A century's worth of fashion photography from the archives of Condé Nast, showcasing exquisite images by legendary photographers at the outset of their careers

Fashion photographs – glamorous, provocative, beautiful, accomplished, magical – have always been associated with some of the most famous names in the history of photography, such as Cecil Beaton, Irving Penn, Helmut Newton and Mario Testino. This has been the case since the beginnings of fashion photography in the early years of the 20th century: the great American photographer Edward Steichen took what were probably the first fashion photographs in 1911 and since then some of the most distinguished practitioners have turned fashion photography into an art form.

For many fashion photographers it was the editors and art directors at Condé Nast publications, such as Edna Woolman Chase, Diana Vreeland and Alexander Liberman, who launched their careers. This book, accompanying a major international exhibition, looks at the early work by such luminaries as Horst P. Horst, Erwin Blumenfield, David Bailey, Guy Bourdin, Corinne Day, Deborah Turbeville and Sølve Sundsbø as it appeared in the pages of Vogue, Glamour and other Condé Nast magazines. This creative collaboration has kept fashion photography - and Condé Nast - innovative and often challenging but always able to capture the style of the day.

With unprecedented access to the Condé Nast archives in New York, Paris and Milan, the photography historian Nathalie Herschdorfer has gathered original prints as well as pages from the actual magazines to provide a unique opportunity to see the work of over eighty photographers right at the beginning of their careers. The book also features essays by Olivier Saillard, Director of the Musée Galliera, Paris and Sylvie Lécallier, Head of the Photography Collection at the Musée Galliera, together with an exclusive interview with Franca Sozzani, Editor-in-Chief of Vogue Italia.

Extent: 296 pp
Format: Hardback
Illustrations: 208
Publication date: 2012-09-17
Size: 30.5 x 25.5 cm
ISBN: 9780500544174

Press Reviews

An indispensable survey of the great Vogue photographers ... What makes this book so valuable is that it makes clear that the Vogue eye has been not only a great entertainment, but a true visual education
Sunday Times

A sumptuous study of the body as a work of art
Observer

The mark of a truly great fashion photograph? When it makes you shiver … this new book shows the most sublime from the past 100 years. … contemplating these pictures leaves your mind free to wonder over the extraordinary swings in the representation of women that have taken place through our recent history
Sunday Telegraph

Breathtaking images … A wonderful reminder that behind all the tantrums and egos, fashion and photography make the perfect marriage of two inspirational art forms
Daily Mail

About the Author

Nathalie Herschdorfer is an author and curator specialised in photography. She is the director of the Museum of Fine Arts Le Locle, Switzerland, and a curator with FEP (Foundation for the Exhibition of Photography). She has written a number of books amongst which are Afterwards, The Thames & Hudson Dictionary of Photography, Coming into Fashion and reGeneration, all published by Thames & Hudson.

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