Creative Advertising
- Regular price
- £29.95
- Sale price
- £29.95
- Regular price
-
Entertaining and inspirational, Creative Advertising is a 'must have' for all designers, art directors, copywriters, and students of advertising - in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification.
Unravels the creative processes behind some of the most original and effective campaigns of recent years, showcasing over two hundred examples of international advertising from media including magazines and billboards, television, cinema and the Internet.
Highlights different methods for creating original and unforgettable advertisements, from finding the elusive 'big idea' to re-working classic techniques. Covers award-winning work from some of the biggest and most influential names in the industry, alongside exciting young agencies. All brilliantly demonstrate a fascinating range of approaches including
o Ways of visualizing concepts
o The art of illusion and paradox
o Using metaphor and analogy
o Deploying shock tactics and humour
Includes interviews with international professionals, providing unique insights into the working practices of top creatives.
Unravels the creative processes behind some of the most original and effective campaigns of recent years, showcasing over two hundred examples of international advertising from media including magazines and billboards, television, cinema and the Internet.
Highlights different methods for creating original and unforgettable advertisements, from finding the elusive 'big idea' to re-working classic techniques. Covers award-winning work from some of the biggest and most influential names in the industry, alongside exciting young agencies. All brilliantly demonstrate a fascinating range of approaches including
o Ways of visualizing concepts
o The art of illusion and paradox
o Using metaphor and analogy
o Deploying shock tactics and humour
Includes interviews with international professionals, providing unique insights into the working practices of top creatives.
Edition type: New Edition
Extent: 256 pp
Format: paperback
Publication date: 2008-05-26
Size: 28.6 x 25.1 cm
ISBN: 9780500287330
Extent: 256 pp
Format: paperback
Publication date: 2008-05-26
Size: 28.6 x 25.1 cm
ISBN: 9780500287330
- Free UK delivery on orders above £40
- £4.00 standard shipping for orders under £39.99
- Delivery typically within 2-4 business days
- See our Shipping & Delivery policy for more info
Press Reviews
Media Week
About the Author
Mario Pricken is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments.