Ideas are an endlessly renewable resource but they need careful nurturing in order to reach their full potential But with the right approach to creativity any ad agency or marketing department can become an ideas factory that produces great work time and time againbrbrThis book showcases 230 amazing advertising campaigns from all over the world ranging from print ads and product designs to virals and installations Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clientsbrbrFrom client briefs to office spaces he explores the strategies that can turn an agency into a creative powerhouse and demonstrates that its only when people are not afraid to make mistakes or to think beyond the everyday that innovation can truly flourishbr

Extent: 312 pp
Format: hardback
Publication date: 2010-11-01
Size: 26.0 x 22.3 cm
ISBN: 9780500515402

Introduction • Creative Culture: building a creative environment Creative Team Leading: managing, motivating and resolving conflicts Creative Teams: working productively with others • Creative Briefing: working with clients to establish a brief • Creative Process: moving from the brief to the ad • Creative Spaces: offices and work areas that promote creativity

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