Formulas for Now

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More than 100 contributors from art, science, performance, design and literature reveal their personal formula to understanding contemporary life

Imagine if the whole of life were reducible to a single formula. The results are not just unexpected but as wild, as weird and as wonderful as life itself.

Many of the most creative and original minds of our time - more than a hundred from the worlds of art, science, mathematics, architecture, design, performance, literature and sociology - give us their personal and enterprising, or visionary, or inventive, or novel, or just deliriously delectable, formulas for contemporary life. Damien Hirst's colour wheel; 'sex x technology = the future' by J.G. Ballard; Gilbert & George's injuction to ban religion; a distillation of Darwinian theory from Richard Dawkins; Olafur Eliasson's x and y axis; Peter Saville's sketched diagrams; Louise Bourgeois's conviction that there is no logic in love..

Look here for some novel answers (and many new questions and possibilites) in a book of 100% addictive allure.
Extent: 160 pp
Format: Hardback
Publication date: 2008-09-01
Size: 21.0 x 16.8 cm
ISBN: 9780500238509

Press Reviews

Fluxus-style artist's book, whose cheerful design belies the seriousness of its content ... every contributor to this miscellany has something equally interesting to say
The Art Newspaper

Witty, playful reflections on modern life
Independent

A fantastic book of novel ideas from more than a hundred creative minds
iD

Some of the formulas are a bit impenetrable, others just completely bonkers, but as a collection it really works. A great book to dip in and out of
Grafik

About the Author

Hans Ulrich Obrist is an art curator, critic and historian. He is the Co-Director of Exhibitions and Programmes and Director of International Projects at the Serpentine Gallery, London.

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