Goodvertising

Creative Advertising that Cares

£29.95
£29.95
Free UK delivery on orders above £40

Can advertising be a force for good?

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Can advertising be a force for good? Can it bring about positive social or environmental change? Should it tell the truth about a brand? With todays consumers being more informed, empowered and ethically minded than ever, advertising needs to do all those things and more. No longer can an agency simply state that their clients brand or product is good: the advertising has to communicate that the client is actively being and doing good.

Goodvertising showcases outstanding creative work from over 120 campaigns from around the world, organized into ten commitment chapters. Each campaign is from a leading agency working in the full spectrum of media channels for an international array of clients, be they corporations or charities.
Extent: 256 pp
Format: PLC (no jacket)
Publication date: 2012-09-17
Size: 28.0 x 24.0 cm
ISBN: 9780500516263
Introduction; 1. Transparency; 2. Connection; 3. Simplicity; 4. Collaboration; 5. Compassion; 6. Creativity; 7. Contagiousness; 8. Generosity; 9. Insight; 10. Positivity; Conclusion: Commitment; Calendar for Good, Labels for Good, Awards for Good; Guides for Good; Further Reading; Picture Credits; List of Campaigns.
About the Author

Thomas Kolster is a Danish media and advertising strategist and founder of the creative agency Inkognito.

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