Graphic Design in the Twentieth Century (World of Art)
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The story of graphic design is one of the most exciting and important in modern visual culture. Renowned designer and lecturer Richard Hollis’s pioneering Graphic Design: A Concise History traced the medium’s development in the twentieth century, from its roots in printing, and defined its function as visual communication: to identify, inform and promote. Here, reissued with a new title, preface and updated recommendations for further reading, this authoritative documentary history begins with the poster and goes on to chart the development of graphics in print, advertising, corporate identity and television, concluding with the impact of digital and electronic media on the forms of graphic design.
Preserving the author’s original layout, now regarded as a graphic design classic in its own right, the book features over 800 illustrations fully integrated with the text. An essential reference, this indispensable account is clear, comprehensive and compelling.
Press Reviews
i-D
Steven Heller, co-chair MFA Design at SVA/NYC and design critic and author
The Eye
Communication Arts
Richard Hollis (b.1934) is a British graphic designer. He has taught at various art schools, written several books, and worked as a printer and magazine editor. Employed in Paris as publicity designer for Galeries Lafayette, he later went on to design the quarterly journal Modern Poetry in Translation, before becoming the art editor of the weekly magazine New Society and later designed John Berger’s Ways of Seeing. He also designed the visual identity and marketing materials for the Whitechapel Art Gallery in London (1970–72 and 1978–85) and co-founded the School of Design at West of England College of Art. He first published this, his most famous book, previously titled Graphic Design: A Concise History, in 1994.
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