In iNew Retroi the past is definitely not a foreign country Here you can see how todays graphic design draws inspiration from the greatest exponents of commercial design and the most famous eras of graphic historybrbrTwo books in one a concise history of graphic design and an astute selection of contemporary work that makes great use of past inspiration Reinterpreting the past the greatest form of creative flattery never goes out of fashion But in a climate oversaturated with slick technologically driven imagery there has been a return to the comfort of familiar imagery and typography particularly from the 20th century Drawing on classic examples from the history of graphic design iNew Retroi shows how the past can be updated to the needs of todaybrbrThe book is organized into three distinct parts an introduction to retro design and when it is appropriate to the brief an historical survey of graphic design including timelines of key figures movements and pieces that illustrate the evolution of important styles and a large portfolio section showcasing the best international design produced in recent years and presented by application editorial packaging identity promotional typography and type designbrbriNew Retroi is an essential reference book and will prove invaluable to students for whom much of the books content will be entirely new and to design professionals who are always looking for inspiration from the past Written and presented by two design professionals with an indepth knowledge of international graphic design Dermody and Breathnachs insightful and informative texts and handsome layouts make iNew Retroi an invaluable resource

Extent: 240 pp
Format: paperback
Illustrations: 655
Publication date: 2010-06-21
Size: 25.4 x 21.7 cm
ISBN: 9780500288467

Introduction: What is Retro Design? • Retro Elements: 1850–1918, Mechanisation and Reform; 1918–1945, Modernism; 1945–1965, Mid-Century Modern; 1954–1980, Experimentation and Reality Portfolio: Editorial Design; Packaging and Branding; Identity Design; Typography and Type Design; Promotion Design • Appendices

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