Sixties Fashion

From 'Less is More' to Youthquake

£24.95
£24.95

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This is the decade in which everything changed

This is the decade in which everything changed Fashion in the sixties was radical revolutionary like nothing the world had ever seen At the end of the fifties Yves Saint Laurent started looking for new ways to define the female form By the seventies styles markets materials demographics inspirations and the very definition of fashion had been utterly transformed We are still living with the effects todaybrbriSixties Fashioni tells the definitive story of the clothes the labels the movements and the music that shook the very foundation of societybrbrIn the early sixties an unprecedented explosion of youth culture Diana Vreelands famous youthquake led to a demand for informal but stylish clothes and selfexpression became paramount From the mods in London and the iyyi scene in Paris to the flower children in San Francisco subcultures took fashion into their own hands and changed the worlds style from the bottom upbrbrThe miniskirt the ultimate expression of less is more was a potent symbol of change that defied the establishment Designers Mary Quant and Andr Courrges were famous for raising hemlines but as Quant herself said it was the girls in the street who did it By the end of the decade fashion had given way to style and clothes were never the same againbrbrJonathan Walford charts these revolutions in this richly illustrated history in which period advertisements images of clothes and firsthand accounts from contemporary publications bring high fashion and low fashion and everything in between vividly to lifebrbrThis beautifully designed volume is the essential sourcebook for professionals and retro enthusiasts alike and will be treasured by all dedicated followers of fashion
Extent: 208 pp
Format: Hardback
Illustrations: 306
Publication date: 2013-10-21
Size: 25.0 x 23.0 cm
ISBN: 9780500516935
1. Foundations: High Fashion in the Early 1960s • 2. Youthquake: Fashion by the Young for the Young • 3. The Miniskirt Myth: The Thigh’s the Limit • 4. Scandal Suits and Shapeless Shifts: The Mid-1960s • 5. Who Will Do Laundry in Space?: Looking to the Future • 6. Doing Your Own Thing: The Rise of Non-Conformism • 7. Mod Men: Menswear Catches Up • 8. Beauty from the Neck Up: Hair and Cosmetics • 9. Aftershock: Fashion in the Late 1960s

Press Reviews

Exquisite photography … fashion mavens will swoon over the cocoon cocktail coats and Pucci prints
The Lady




About the Author

Jonathan Walford has held curatorial positions with several institutions, including the Bata Shoe Museum in Toronto, of which he was founding curator. He now runs his own company, Kickshaw Productions, which promotes the history of fashion through a variety of media and venues.

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